Takes on ads, creative, and why most marketing is just expensive noise.
Everyone automated their ads. Nobody improved them. Here's why AI tools are the new form of lazy — and what to do instead.
read →Everyone's using AI to make ads now. The ads are still bad. Here's why AI-generated creative keeps missing — and what the brands actually winning with it are doing differently.
read →Everyone's obsessing over bidding strategies and audience targeting. Meanwhile, the ad itself is doing all the work — or quietly killing your results. Here's what to look at first.
read →Generic ads still run. Generic ads still get approved. They just don't work anymore. Here's what's replaced them — and why most brands still haven't caught up.
read →After $7.5M+ in managed ad spend across Meta, Google, TikTok and more — here are the five lessons that actually changed how I think about paid advertising.
read →Articles are being written. The unfiltered version is already live on Instagram.
Ad breakdowns. Industry takes. The occasional unpopular opinion. Instagram and YouTube — both @theadjunkie.